In-depth knowledge of materials and formulations, constant updating on technological processes and innovations, in a nutshell, specific technical skill; today these play an essential role in the sales action, in particular that of products for surface treatments and finishes.
In today’s market, selling a product does not merely and does not only mean concluding a sale, but rather being able to provide comprehensive answers and solutions targeted to the client’s needs; for this reason not only is it essential to have technical knowledge of the product in terms of variety and characteristics, but also to be aware of all topics connected to its use and application, i.e. materials to be treated, characteristics of surfaces, exposure, corrosion, etc.
With this in mind, Europolveri SpA, an important name in the powder coating sector, for some time now has been planning training and refresher courses for its sales force. Within this context, for 2010 Europolveri has organised a series of training days on the subject of surface treatments.
Together with Dollmar SpA, a prestigious partner in the sector of chemicals and plants, Europolveri organised the first of these appointments as a common technical training and refresher project on the subject of surface treatments, with workshops held on the 12th and 19th of February in Caleppio di Settala (Milan).
The two days of the course dealt with all aspects, problems and developments related to surface pre-treatment processes to reduce oxidation/corrosion and improve adhesion, also on critical substrates.
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